What types of CRM are available to your business?

What types of CRM are available to your business?

Any company that handles clients or users can benefit from utilising customer relationship management (CRM) software, regardless of industry or size. It's a valuable tool when used correctly and allows you to take full advantage of the data your business collects.

However, contrary to popular belief, a CRM is not a static tool and there are several different variations available to users. It is really important to select the most beneficial and best suited CRM for your business needs and this article will outline the main implications and differences the categories hold. Are CRM tools relevant to your business?

Types of CRM software

Analytical - this is a kind of CRM that allows you to visualise data. This can include data stored in tables, charts or graphs. Visualisations such as these are useful in helping you gain a better insight into your customers and how they interact with your website. An example of this would be having the ability to monitor when a customer is directed away from your website, or which parts of it they interact with the most. This information can be used to identify weak points in your site that aren't engaging your customers.

Operational - the focus of this CRM is to allow you to better manage your company based on data you can collect on your customers. This process is great as it forms the basis to begin automating some of your business processes. These operational CRMs can typically be integrated with your favourite marketing channels such as email functions to improve your customer outreach.

Strategic - this type of CRM looks at the customer first, and allows you to use this information about customers as well as other things such as current market trends, to better inform business decisions.

Collaborative - this one informs interactions with other vendors and suppliers and could be based on shared customer data.

Campaign Management - This is a mix of both analytical and operational CRMs; a more complex type of tool that can be used to run sales or marketing campaigns.

If you are unsure which type of CRM is right for your business, it might be worth looking into custom CRM software builds - this is where the approach and integrations are tailored to your specific business needs.

CRM tools are an essential way to gather information and consumer habits, and due to this, they will continue to inform business decisions as well as marketing campaigns.

Our CRM can be tailored to suit the individual requirements of your business, and if those requirements change the software is flexible enough to change with you. Get in touch today to book a demo with someone from our team.